Marketing tips and SEO ideas/resources for 2020: Small Business: DIY Marketing
Marketing tips and SEO ideas/resources for 2020: Small Business: DIY Marketing
1. Social Media Strategy to drive traffic to your site - keywords
Example:
- Twitter: A general rule of thumb is to tweet using the 80/20 rule. Meaning, 80% of your tweets are about other accounts that somehow complement your own account or help to show goodwill within the community you do business in. The remaining 20% of the tweets are related to your account.
- Use HootSuite (Free) to schedule your own creative content.
- Twitter hashtag research:
- Research trends.google.com and review which keywords to use for your #hashtag tweets based upon the results for your search
- Then, go to Twitter and type in each hashtag separately. Rank each keyword according to the number of posts and pick the top (#) of keywords you can consistenly use. This not only helps to establish brand identity but also brand awareness for your business.
2. Create a blog to develop your market niche or improve online brand aawareness:
- You can use the keywords you have conducted research on for this strategy, as well. Select one or two keywords to use in the subject title and then use one or two in the first few sentences to capture a viewer's attention. This takes some effort, and you might consider using Fiverr to hire someone to write blog content to expedite this part of your marketing strategy.
- When you use Twitter, create a caption that will draw a viewer to your post, a "hook". Again, refer to trends.google.com to craft wording that will be persuasive.
Helpful Marketing and SEO Resources:
22 Low-Budget Marketing Ideas For Small Businesses
https://www.wordstream.com/blog/ws/2014/10/01/marketing-ideas-for-small-businesses
THE SMALL BUSINESS CHEAT SHEET FOR COST-EFFECTIVE DIGITAL MARKETING
https://digitalmarketinginstitute.com/blog/small-business-cheat-sheet-cost-effective-digital-marketing
10 SEO Tools for Small Business
https://www.businessnewsdaily.com/6948-seo-tools.html
10 Marketing Tricks From the Pros
https://www.entrepreneur.com/article/234410
4 Major Marketing Trends for 2020 and Beyond
https://www.entrepreneur.com/article/333697
23 Amazing Online Marketing Tactics for Small Businesses With Low Budgets
https://neilpatel.com/blog/low-budget-online-marketing-strategies/
Keep in mind, the goal is to market yourself as a valuable resource and quality matters, not quantity. One or two social media outlets is sufficient, since this will allow you to effectively research your content, create drafts of posts and refine them to the point where you feel you are ready to publish the material.
For more information on how Regnata Technologies can help your small to medium sized business, contact us:
Regnata Technologies
Web Design | Web Development | Network Security | Consulting
Comments
Post a Comment