Top 5 strategies to improve website conversion for 2021
5. Offer a free e-book in exchange for a visitor's email address.
Showing a gesture of goodwill towards visitors who are viewing your site.
Provide a simple e-book containing strategies to help either solve a problem or resources to websites which offer helpful information.
This strategy will create a positive relationship with your visitors, building trust and providing you with the opportunity to further engage with them at a later date by contacting them via email.
4. Select one or two social media platforms to provide helpful content to share with your target audience on a consistent basis.
Social media platforms provide free advertising, if you can create clever posts which bring traffic to your site.
Depending on the industry you are in, you should begin to build your brand awareness by selecting one or two social media channels which are fun and easy to maintain. There is some time and effort required, however the social media platforms can be viewed as a way to cultivate your creative side.
3. Invest in SEO.
SEO is the attractive packaging which gets your website noticed.
Companies, such as ahref's, provide an abundance of information which is helpful to businesses, when it comes to SEO/marketing. Create simple goals, on a monthly basis, to educate yourself about SEO. This can start off with very basic goals, such as watching one ahref youtube video per week and then turning that knowledge into a content which can drive traffic to your site.
2. Invest in copywriting.
Persuasive words entice a visitor to become a customer.
Focus on the end goal when writing content. To drive traffic to your site and convert a visitor into a customer.
Practice will help you become a persuasive blogger who captivates an audience and gains followers on your social media outlets. Try doing research on how to make a blog effective, or what are the most important issues your target audience is facing today?
Sites like answerthepublic.com provides you with a questions which have been searched on the internet.
1. Establish a blog or podcast.
A blog offers the opportunity to educate your target market on a topic which is relevant to them in a visual manner.
A blog, in combination, with Instagram, can be an effective way to reach your audience if you would like to create tutorials which require your products.
For example:
Your website sells parts to create a type of widget. You then create an Instagram account to show a video clip on how to create widget using your parts. Of course, the full video would be available on a site (such as youtube) where you might further market your own products.
A podcast offers the opportunity to reach out to your target audience, just as radio advertising does.
A podcast can be a strategic tool, if you feel comfortable talking with your target audience and telling stories.
For example:
You are a photographer.
You post photography photos on your website (which are available for sale) and on Instagram. Use your podcast channel to tell the stories behind the photographs and gain a loyal following.
